Finding a most interesting ruby in a sea of utterly boring yellow beers.
Amidst the sea of sameness of yellow lagers and beers, one iconic red ale stands out as a more interesting choice. However, all too often people fall in to the trap of ordering the same old boring beers.
Smithwick’s came to us to challenge people to take another look at one of Ireland’s oldest brands. How could we encourage them to keep it interesting?
Finding a most interesting ruby in a sea of utterly boring yellow beers.
Amidst the sea of sameness of yellow lagers and beers, one iconic red ale stands out as a more interesting choice. However, all too often people fall in to the trap of ordering the same old boring beers.
Smithwick’s came to us to challenge people to take another look at one of Ireland’s oldest brands. How could we encourage them to keep it interesting?
Finding a most interesting ruby in a sea of utterly boring yellow beers.
Amidst the sea of sameness of yellow lagers and beers, one iconic red ale stands out as a more interesting choice. However, all too often people fall in to the trap of ordering the same old boring beers.
Smithwick’s came to us to challenge people to take another look at one of Ireland’s oldest brands. How could we encourage them to keep it interesting?
Finding a most interesting ruby in a sea of utterly boring yellow beers.
Amidst the sea of sameness of yellow lagers and beers, one iconic red ale stands out as a more interesting choice. However, all too often people fall in to the trap of ordering the same old boring beers. Smithwick’s came to us to challenge people to take another look at one of Ireland’s oldest brands. How could we encourage them to keep it interesting?
Finding a most interesting ruby in a sea of boring yellow beers.
Amidst the sea of sameness of yellow lagers and beers, one iconic red ale stands out as a more interesting choice. However, all too often people fall in to the trap of ordering the same old boring beers. Smithwick’s came to us to challenge people to take another look at one of Ireland’s oldest brands. How could we encourage them to keep it interesting?
Role
Advertising, Art Direction, Design, Typography
Deliverables
Brand Campaign
Produced while working at Boys+Girls
Role
Advertising, Art Direction, Design, Typography
Deliverables
Brand Campaign
Produced while working at Boys+Girls
Role
Advertising, Art Direction, Design, Typography
Deliverables
Brand Campaign
Produced while working at Boys+Girls
Role
Advertising, Art Direction, Design, Typography
Deliverables
Brand Campaign
Produced while working at Boys+Girls
Role
Advertising, Art Direction, Design, Typography
Deliverables
Brand Campaign
Produced while working at Boys+Girls
The only thing to do? Rage against the mundane.
And as a brand full of character, with a sheer abundance of interesting things to say, we didn’t want to constrain ourselves to just one line!
Using expressive, gestural, hand-lettered typography, we created a bespoke tapestry of both headlines and key product attributes to draw the consumer into our world. This typographic backdrop allows us to say everything we have to say in a fresh, dynamic way with an unmistakable tone of voice and in a way that rewards closer inspection.
The only thing to do? Rage against the mundane.
And as a brand full of character, with a sheer abundance of interesting things to say, we didn’t want to constrain ourselves to just one line!
Using expressive, gestural, hand-lettered typography, we created a bespoke tapestry of both headlines and key product attributes to draw the consumer into our world. This typographic backdrop allows us to say everything we have to say in a fresh, dynamic way with an unmistakable tone of voice and in a way that rewards closer inspection.
The only thing to do? Rage against the mundane.
And as a brand full of character, with a sheer abundance of interesting things to say, we didn’t want to constrain ourselves to just one line!
Using expressive, gestural, hand-lettered typography, we created a bespoke tapestry of both headlines and key product attributes to draw the consumer into our world. This typographic backdrop allows us to say everything we have to say in a fresh, dynamic way with an unmistakable tone of voice and in a way that rewards closer inspection.
The only thing to do?
Rage against the mundane.
And as a brand full of character, with a sheer abundance of interesting things to say, we didn’t want to constrain ourselves to just one line!
Using expressive, gestural, hand-lettered typography, we created a bespoke tapestry of both headlines and key product attributes to draw the consumer into our world. This typographic backdrop allows us to say everything we have to say in a fresh, dynamic way with an unmistakable tone of voice and in a way that rewards closer inspection.
The only thing to do? Rage against the mundane.
And as a brand full of character, with a sheer abundance of interesting things to say, we didn’t want to constrain ourselves to just one line!
Using expressive, gestural, hand-lettered typography, we created a bespoke tapestry of both headlines and key product attributes to draw the consumer into our world. This typographic backdrop allows us to say everything we have to say in a fresh, dynamic way with an unmistakable tone of voice and in a way that rewards closer inspection.
