Discovering a legend amidst mythical mountains.
Overlooked by the iconic mountain range of the same name, the Blackstairs Brewing Company is located in the heart of Wexford, a county which was once a brewing stronghold. The brewery wanted to resurrect the area’s age-old brewing tradition by producing a unique range of beers made from all-natural ingredients.
I was tasked with creating an iconic identity for the brewery steeped in the traditions of both Wexford and the Blackstairs Mountains. The mountain range was the final refuge of the last wolf in Ireland, who survived here until 1786. Proud, independent and at one with nature, the wolf encapsulates what the brand and beer are all about.
Discovering a legend amidst mythical mountains.
Overlooked by the iconic mountain range of the same name, the Blackstairs Brewing Company is located in the heart of Wexford, a county whichwas once a brewing stronghold. Inspired by this past, this new brewery is resurrecting this tradition by producinga unique range of beers made from all-natural ingredients brewed in small batches for greater qualityand flavour.
I was asked to design an iconic traditional identity for the brewery which was steeped in the traditions of Wexford and the Blackstairs Mountains which were the final refuge of the last wolf in Ireland, who survived here until 1786. Proud, independent and at one with nature, the wolf encapsulates what the brand and beer are about.
Discovering a legend amidst mythical mountains.
Overlooked by the iconic mountain range of the same name, the Blackstairs Brewing Company is located in the heart of Wexford, a county which was once a brewing stronghold. The brewery wanted to resurrect the area’s age-old brewing tradition by producing a unique range of beers made from all-natural ingredients.
I was tasked with creating an iconic identity for the brewery steeped in the traditions of both Wexford and the Blackstairs Mountains. The mountain range was the final refuge of the last wolf in Ireland, who survived here until 1786. Proud, independent and at one with nature, the wolf encapsulates what the brand and beer are all about.
Discovering a legend amidst mythical mountains.
Overlooked by the iconic mountain range of the same name, the Blackstairs Brewing Company is located in the heart of Wexford, a county which was once a brewing stronghold. The brewery wanted to resurrect the area’s age-old brewing tradition by producing a unique range of beers made from all-natural ingredients.
I was tasked with creating an iconic identity for the brewery steeped in the traditions of both Wexford and the Blackstairs Mountains. The mountain range was the final refuge of the last wolf in Ireland, who survived here until 1786. Proud, independent and at one with nature, the wolf encapsulates what the brand and beer are all about.
Discovering a legend amidst mythical mountains.
Overlooked by the iconic mountain range of the same name, the Blackstairs Brewing Company is located in the heart of Wexford, a county which was once a brewing stronghold. The brewery wanted to resurrect the area’s age-old brewing tradition by producing a unique range of beers made from all-natural ingredients.
I was tasked with creating an iconic identity for the brewery steeped in the traditions of both Wexford and the Blackstairs Mountains. The mountain range was the final refuge of the last wolf in Ireland, who survived here until 1786. Proud, independent and at one with nature, the wolf encapsulates what the brand and beer are all about.
Role
Branding, Design, Illustration, Typography, Packaging
Deliverables
Brand Identity, Packaging Design
Role
Branding, Design, Illustration, Typography, Packaging
Deliverables
Brand Identity, Packaging Design
Role
Branding, Design, Illustration, Typography, Packaging
Deliverables
Brand Identity, Packaging Design
Role
Branding, Design, Illustration, Typography, Packaging
Deliverables
Brand Identity, Packaging Design
Role
Branding, Design, Illustration, Typography, Packaging
Deliverables
Brand Campaign, Packaging Design
Referencing the old to create the new.
I created a bespoke typographic identity and an epic illustration of the last wolf in Ireland roaming the Blackstairs Mountains beneath a celestial night sky encapsulated in a giant wolf’s head. The smaller wolf below howls skywards as if looking to ‘Discover what’s been lost’, which was the tag line developed for the brand which represents both the iconic wolves and the brewing tradition lost from the Wexford area for so long.
Referencing the old to create the new.
I created a bespoke typographic identity and an epic illustration of the last wolf in Ireland roaming the Blackstairs Mountains beneath a celestial night sky encapsulated in a giant wolf’s head. The smaller wolf below howls skywards as if looking to ‘Discover what’s been lost’, which was the tag line developed for the brand which represents both the iconic wolves and the brewing tradition lost from the Wexford area for so long.
Referencing the old to create the new.
I created a bespoke typographic identity and an epic illustration of the last wolf in Ireland roaming the Blackstairs Mountains beneath a celestial night sky encapsulated in a giant wolf’s head. The smaller wolf below howls skywards as if looking to ‘Discover what’s been lost’, which was the tag line developed for the brand which represents both the iconic wolves and the brewing tradition lost from the Wexford area for so long.
Referencing the old to create the new.
I created a bespoke typographic identity and an epic illustration of the last wolf in Ireland roaming the Blackstairs Mountains beneath a celestial night sky encapsulated in a giant wolf’s head. The smaller wolf below howls skywards as if looking to ‘Discover what’s been lost’, which was the tag line developed for the brand which represents both the iconic wolves and the brewing tradition lost from the Wexford area for so long.
Referencing the old to create the new.
I created a bespoke typographic identity and an epic illustration of the last wolf in Ireland roaming the Blackstairs Mountains beneath a celestial night sky encapsulated in a giant wolf’s head. The smaller wolf below howls skywards as if looking to ‘Discover what’s been lost’, which was the tag line developed for the brand which represents both the iconic wolves and the brewing tradition lost from the Wexford area for so long.
Designing for tactility.
The design is one based in folklore and tradition seemingly supporting the rich brewing tradition. Using a number of special print techniques such as a rough textured varnish on the background tint and a raised tactile varnish on the lettering, ribbon and the coloured wolf in the landscape really makes this a bottle you want to pick up and feel. The first beer in the range is an Irish Red IPA with others due for release in 2015.
Designing for tactility.
The design is one based in folklore and tradition seemingly supporting the rich brewing tradition. Using a number of special print techniques such as a rough textured varnish on the background tint and a raised tactile varnish on the lettering, ribbon and the coloured wolf in the landscape really makes this a bottle you want to pick up and feel. The first beer in the range is an Irish Red IPA with others due for release in 2015.
Designing for tactility.
The design is one based in folklore and tradition seemingly supporting the rich brewing tradition. Using a number of special print techniques such as a rough textured varnish on the background tint and a raised tactile varnish on the lettering, ribbon and the coloured wolf in the landscape really makes this a bottle you want to pick up and feel. The first beer in the range is an Irish Red IPA with others due for release in 2015.
Designing for tactility.
The design is one based in folklore and tradition seemingly supporting the rich brewing tradition. Using a number of special print techniques such as a rough textured varnish on the background tint and a raised tactile varnish on the lettering, ribbon and the coloured wolf in the landscape really makes this a bottle you want to pick up and feel. The first beer in the range is an Irish Red IPA with others due for release in 2015.
Designing for tactility.
The design is one based in folklore and tradition seemingly supporting the rich brewing tradition. Using a number of special print techniques such as a rough textured varnish on the background tint and a raised tactile varnish on the lettering, ribbon and the coloured wolf in the landscape really makes this a bottle you want to pick up and feel. The first beer in the range is an Irish Red IPA with others due for release in 2015.
